The word-of-mouth is still one of the most effective marketing strategies, but in the online world is possible this type of strategy? Makes sense at all?
“What is Social Selling and why do businesses increasingly need these professionals?”
This question was put to me by João Silva – B2B Digital Marketing at Microsoft – to include in an article about this subject.
The answer is obvious to a simpler question than it seems:
“In Industry (B2B) lack the ability to risk and realize the advantages of digital”
Luis Mendes (LM) full interview with João Pintado (JP) about the reality of Digital Marketing and Social Selling in the B2B industry. Better understand why a complicated relationship between digital marketing and industry. Understand why is so complicated the relationship between digital marketing and industry.
For organizations looking for a significant social selling return on investment (ROI), their thinking needs to shift towards acquiring, retaining, and growing high-value accounts. As such, a strategy that requires partnership between marketing and sales (or other internal teams, depending on the lifecycle focus) will help you and your organization focus your combined energy. This targeted approach to finding, engaging, closing, and growing the accounts that really matter naturally aligns to C-suite priorities as well as your organization’s strategic goals.
Here are some social selling stats that underline current challenges related to these goals:
“If we talk about social networks, the first idea that comes to our mind is one private place where we bring our friends together to share what is most provoked by us – both positive and negative – where thousands of webs of friends, followers or connections are formed and where millions of shares are made in a very short period of time.
However, if we go beyond this first idea and look at social networks from a more professional perspective, we will find a field full of opportunities. What else can a company ask for than it can get millions of people together in one place, with a relatively low investment and a platform ready to enhance customer interaction? ”
The contract was almost signed with another company, but there was something it was preventing, something that made Sales Manager not move forward. This is a real case, a true case study, with Social Selling in the middle.