There are still many people (perhaps most) who tend always to criticize a social selling strategy because they think it replaces the personal relationship/contact: not true!
“A lady from Malaysia sends a message, via Linkedin, to an individual in Portugal and she, for her part, works for an Irish company, but it was from Kuala Lumpur who him makes the invitation to be a speaker at an event that will happen in Saudi Arabia”, this was the most recent example i heard about the world these days. The way of communicating and interacting has completely changed, and often it is not worthwhile to want to understand how (such is the speed of change), but rather to be prepared to keep up with this change. We have to accept that it has changed!
Things changed and you better pay attention to that. Stop complaining and move ahead, but first you need to know which direction should take.
As today marks World Social Media Day, it is an excellent opportunity to leave some considerations on this subject that began about 30 years ago. The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users.
Contrary to what many believed, social networks not only came to stay, but also altered all human behavior, the form and speed of communication, and allowed globalization to happen much more quickly.