Social Networks also grow your business
“If we talk about social networks, the first idea that comes to our mind is one private place where we bring our friends together to share what is most provoked by us – both positive and negative – where thousands of webs of friends, followers or connections are formed and where millions of shares are made in a very short period of time.
However, if we go beyond this first idea and look at social networks from a more professional perspective, we will find a field full of opportunities. What else can a company ask for than it can get millions of people together in one place, with a relatively low investment and a platform ready to enhance customer interaction? ”
The ECO – Jornal Economia Online gave an interview about the Portugal Exporter 2017, where I was a speaker, along with Fernando Alves (LinkedIn Account Executive) and Professor Adolfo González, with the theme “Social Selling as an instrument for export” . Here is the full interview, by the newspaper itself:
This practice is already being implemented in some companies as an analysis and sales promotion tool, having already been called Social Selling. One of these companies is LinkedIn which, in addition to enabling interaction between thousands of professionals and companies, now allows you to locate an audience, potential partnerships and aggregate information for a more personalized and focused approach to the target.
“It’s amazing how fast social networks have grown,” says Fernando Alves, LinkedIn Account Executive. “As a concrete example we can consider the LinkedIn platform that was born 14 years ago and has nowadays more than 530 million members in more than 200 countries.” Through Sales Navigator, a new tool, companies have access to this estate to implement Social Selling and see sales move forward.
The advantage of LinkedIn
The need to bet on new platforms is intrinsically linked to the advancement of technology. At ECO, Adolfo González, a professor at AESE Business School, explains that “the process of digital transformation is directly impacting the buying and selling process.” “The reason we have to sell differently has to do with the fact that we buy differently“, says González.
Even so, the difficulty of entering a circle that is seen by many as more private has been singled out as one of the drawbacks of focusing on investing in social networks. For Adolfo González, this is not at all an insurmountable barrier. “Brands will be able to penetrate this circle in a more private way through communication carried out in professional social networks“, he points out, listing LinkedIn as “the most appropriate“.
In addition to allowing “direct, more efficient, more practical, faster and more scalable communication“, as Fernando Alves describes, the great difference of this network for so many others is that “almost 80% of business-to-business buyers see LinkedIn as an effective source for finding potential leads and 59% of marketers see the majority of leads converted to customers through LinkedIn“.
“What Social Selling brings back, without prejudice to other aspects, is a speed and precision that traditional communication and sales channels will not allow in most cases.” Adolfo González – Professor at AESE Business School