B2B Industry and Digital Marketing. Complicated relationship!

relação entre marketing digital e b2b

“In Industry (B2B) lack the ability to risk and realize the advantages of digital”

Luis Mendes (LM) full interview with João Pintado (JP) about the reality of Digital Marketing and Social Selling in the B2B industry. Better understand why a complicated relationship between digital marketing and industry. Understand why is so complicated the relationship between digital marketing and industry.

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By João Pintado April 2, 2018 0 Comments

10 Shocking Social Selling Stats in B2B

For organizations looking for a significant social selling return on investment (ROI), their thinking needs to shift towards acquiring, retaining, and growing high-value accounts. As such, a strategy that requires partnership between marketing and sales (or other internal teams, depending on the lifecycle focus) will help you and your organization focus your combined energy. This targeted approach to finding, engaging, closing, and growing the accounts that really matter naturally aligns to C-suite priorities as well as your organization’s strategic goals.

Here are some social selling stats that underline current challenges related to these goals:

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By João Pintado March 25, 2018 0 Comments

Social Networks also grow your business

“If we talk about social networks, the first idea that comes to our mind is one private place where we bring our friends together to share what is most provoked by us – both positive and negative – where thousands of webs of friends, followers or connections are formed and where millions of shares are made in a very short period of time.

However, if we go beyond this first idea and look at social networks from a more professional perspective, we will find a field full of opportunities. What else can a company ask for than it can get millions of people together in one place, with a relatively low investment and a platform ready to enhance customer interaction?

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By João Pintado March 11, 2018 0 Comments